Business founder and owner Carlos Peña has been a graphic designer and screen printer for over 15 years. A Milton Hershey Alumni and A UMass Amherst grad originally from the Dominican Republic who was raised in New York City now residing in Holyoke, he opened Paper City Clothing after deciding to turn his skills into his own business. This also involved turning his bathroom into a darkroom - but thanks to so much support from customers and community it’s come a long way since then! Carlos is a walking encyclopedia when it comes to exotic animals especially Great Apes, and he knows his way around the kitchen with some special native recipes. He loves working with youth and outside of running Paper City Clothing Company he is the Director of the "Youth Entrepreneurship program" at Lighthouse Holyoke.
is an emerging fashion designer born and raised in Holyoke. A graduate of Lighthouse Holyoke, he works with Paper City Clothing supporting youth programming and overall shop operations curator.
knows clothes, from management in the retail industry to launching his own clothing brand Forever Growing inc. He started screen printing tee shirts with Carlos out of his garage after both students graduated from UMass Amherst and these days collaborates as storefront and merchandising lead as well as customer relationships manager. Known for his work as dancehall and reggae musician "Dezey Coyotee" , he’s happiest making music and spreading positive energy to all.
has played a behind the scenes role at Paper City Clothing Company since day one and these days focuses on steering the bigger picture strategic development of the business (goal: continue growing as a community-centered creative business that helps internal and external collaborators prosper). With a background in entrepreneurship now working towards an MBA from Umass Amherst, she nerds out about business models that challenge greedy capitalist ways. She grew up in Mexico but now calls Holyoke home. She is a proud cat mom and loves reading, salsa dancing and anything outdoors.
is a lover of humans, dragonflies, motorcycles, morning glories, and Falkor the dog. As part of the Paper City Clothing Company team, she uses her design and production background to help streamline sourcing and assist with work flow. Of course she is always happy to share and answer fashion related questions at Urbana Art Studio. When she is not in the studio she can be found listening to Drum and Bass and/or Deep House at random music events in her signature baby dragon get up.